A PIM and a DAM, these are abbreviations you don’t come across regularly if you don’t have to deal with them. PIM stands for Product Information Management and DAM stands for Digital Asset Management. People often confuse these terms, but PIM and DAM are two different systems. Each system has its own value for marketing teams who manage digital webshops. Do you want to know more about this? Then read this article.
PIM and DAM, what are they and what are the benefits?
You can see a PIM as a source where you store all your information around your product. Information such as descriptions, images, product characteristics and any appendices such as manuals or sheets of information. It is therefore a software tool that manages and organises all the content about a company’s products. This includes printed catalogues, websites, social media and apps. The PIM system ensures that all the company’s information and product content is in order, that the information is up to date and that there are no errors that customers or the search engines can see on searches.
DAM is a process of storing all digital resources of the company. When a company manages many images, audios, logos and videos on multiple platforms and channels, a DAM system is useful for keeping control of these files. By keeping this control with a PIM or DAM system, you ensure the unity of the company’s image that you show to the whole world. But when do you choose a PIM or DAM system? That depends very much on the needs of your company. Each system stands on its own.
So PIM and DAM systems are data integration solutions that are useful for scaling up a digital business. For web shops that depend on catalogue production, a DAM system is a good choice. For companies that produce goods, the PIM system is again more convenient.
What is the difference between a PIM and DAM system?
Besides the similarities between the systems, there are also differences. A DAM system was developed for storing digital files. A PIM system is developed for storing more than just digital files, also for further product information. Some functionalities of a DAM system, such as scaling an image to the correct size, can also be used in a PIM system.
You can also combine a PIM and DAM system. The advantage of this is that the link between the PIM and DAM system ensures a ‘product all service’ approach. This provides a good balance between the product information and the marketing content.
The reasons for choosing these good data systems are:
- Gaining brand consistency
- Improve business intelligence
- Provide an efficient way of marketing
- It provides real-time data
- It provides personalisation for a customer
Looking for a reliable PIM system? Then check out pimvendors.com. They offer a customised survey to scan the needs of your business. Settlement is done transparently by applying a fixed success fee. In addition, they offer a short RFP to Go-live time. So they can help you in the best way possible to get these forms of software.